04 Projects

The work beyond the work.

AlignMapInteractive Tool

Making Invisible Organizational Structures Visible

An interactive network visualization mapping the connective tissue between a nonprofit and its agency partner — 14 nodes, 44 connections, built in React and SVG as part of IDEO U’s Human-Centered Systems Thinking course. The tool makes invisible organizational structures queryable, comparable, and honest.

Nodes

Connections

Versions

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Empathy in Marketing StudyOriginal Research

Measuring the Gap Between Brand Empathy and Consumer Action

An empirical investigation of 100 U.S. consumers reveals that personal emotional connection — not age, education, or income — is the single strongest predictor of engagement with empathy-driven brand campaigns. The data exposes a 37-point gap between stated engagement and active advocacy.

64%

Engagement likelihood

r = 0.63

Empathy–engagement correlation

37pt

Engagement-to-advocacy gap

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