Empathy Score Calculator

Measure your brand's empathy quotient and discover how to achieve the 65% positive sentiment benchmark

Answer these questions honestly to calculate your brand's empathy score and predicted sentiment distribution based on our study data.

1. How often does your brand use emotional language that acknowledges customer feelings?

2. How frequently do you share authentic customer stories and experiences?

3. How well do you address customer pain points in your messaging?

4. How diverse and inclusive is your brand representation?

5. How quickly do you respond to customer concerns with empathy?

6. How personalized are your customer interactions based on their context?

7. How often does your brand show vulnerability or admit mistakes?

8. How actively do you build and nurture customer communities?

Next Steps to Improve Your Empathy Score

Master proven techniques for building authentic emotional connections with your audience

Estimate the potential returns from improving your empathy score