Campaign Audit Checklist

Have you interviewed at least 10 target customers to understand their emotions and pain points?

Do you have empathy maps documenting what your audience thinks, feels, says, and does?

Have you documented the key emotions that drive your audience's decisions?

Have you identified where competitors fail to connect emotionally?

Is your campaign narrative based on actual customer stories and experiences?

Does your copy directly address the challenges your audience faces?

Have you adjusted your tone to meet your audience where they are emotionally?

Does your messaging show genuine human vulnerability or brand authenticity?

Do your images, colors, and design elements support the emotional message?

Do your visuals represent the diversity of your audience inclusively?

If using people, do their expressions convey authentic emotions?

Are you reaching your audience where they naturally engage?

Have you created opportunities for audience dialogue and feedback?

Do you have a plan for responding empathetically to audience reactions?

Have you established KPIs for measuring emotional engagement?

Have you defined how this campaign contributes to positive change?

Can you measure increases in customer advocacy and word-of-mouth?

Do you have systems to continuously gather and act on audience feedback?