Fresh perspectives and recent insights
Understanding generational differences isn't just helpful—it's survival. With Gen Z commanding $360 billion in spending power and Gen Alpha projected to drive $5.39 trillion by 2024, these aren't emerging markets anymore.
Josh Weaver
After 14 years transforming brands through cause marketing, I've learned consumers don't buy products anymore—they buy permission to feel good about themselves. From boosting The Trevor Project's awareness 40% to helping generate $60M, here's how authentic purpose drives real advocacy and profit.
Josh Weaver
Discover the concept of brand authenticity, its definition, and explore real-world examples that illustrate how genuine brands connect with consumers and build trust.
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Explore the complete collection of insights and perspectives
Discover the essentials of content marketing, including its definition, key strategies, and real-world examples that illustrate how businesses effectively engage their audience and drive growth.
Discover the concept of a conversion funnel, its stages, and how it impacts customer journeys. Explore real-world examples to understand its significance in driving sales and optimizing marketing strategies.
Forget perfect algorithms. The brands winning AI marketing let their bots get weird—ethically. McDonald's emotional food pairings. Wendy's unhinged roasts. Balenciaga's AI fashion fever dreams. When transparency meets chaos, engagement explodes 400%. Your competition hopes you'll play it safe.
Ace cause marketing ROI by blending profit with purpose. Learn proven strategies from my campaigns at The Trevor Project & VICE Media to set objectives, identify KPIs, calculate returns, and create authentic connections with purpose-driven consumers while driving measurable social impact.
Explore the concept of social impact, its definition, and real-world examples that illustrate how actions and initiatives can create positive change in communities and society at large.
Distinguishing between purpose washing and genuine social impact is crucial for brands and consumers alike. This comprehensive audit guide provides expert frameworks, real campaign analysis, and a 20-point checklist to identify authentic cause marketing versus superficial purpose-driven efforts.
Customer Acquisition Cost tallies every ad dollar, salary, and tool fee spent to land a new customer. Divide total spend by new customers to gauge efficiency, flag pricey channels, and steer budget for profitable scale.
A Marketing Qualified Lead is a prospect who’s shown enough engagement—downloads, emails opened, repeat visits—to be flagged for sales follow-up. Clear scoring and tight hand-offs turn these warm leads into faster, higher-value conversions.
A beer can killed Pride marketing. Bud Light's $27B loss after the Dylan Mulvaney partnership ended rainbow washing. With 39% of corporations retreating from LGBTQ+ support in 2025, authentic allies face unprecedented opportunity to build lasting loyalty.
