As Campaign Director at the Ad Council, Josh leads "American Dreams," a $5.5MM+ national LGBTQ+ anti-discrimination initiative. They’ve crafted a precision-targeted, empathy-forward strategy that has boosted learning intent by 105% among key audiences. Through segmentation and channel integration, they’ve ensured each message resonates with intent and clarity.
They’ve partnered with analytics teams to deepen understanding of 84MM Selective Equality Believers, driving a 56% lift in action intent through tailored full-funnel messaging. Josh also oversaw the development of three culturally resonant PSA films distributed across television, digital, social, and OOH. Strategic media placements, influencer campaigns, and local coalition work across 28 states rounded out this bold, insight-fueled campaign.
Josh founded their own consultancy to deliver data-defined marketing strategies for purpose-driven brands. From managing integrated campaigns across SEO, email, and influencer marketing to driving performance across 10+ clients, they've helped socially aligned organizations translate values into measurable growth.
One highlight: their digital marketing leadership for Voices With Impact, a mental health film festival, generated over 1 million views in two weeks—achieving a 37% engagement rate and a 3.4% CTR. This consultancy blends cultural acuity with marketing precision, anchoring brands in both resonance and results.
As VP of Marketing, Josh led Trevor’s first rebrand in a decade, scaling awareness by 40% and doubling crisis contact volume year over year. They oversaw an in-house team and collaborated across departments to integrate data, equity, and urgency into every facet of the org’s marketing.
They led omnichannel marketing, managing a $3MM brand budget and working with partners like Google and Abercrombie & Fitch to deliver cause-marketing campaigns that collectively generated $60MM+ in revenue. Through research and storytelling, Josh helped rearticulate Trevor’s brand for the next generation of LGBTQ+ youth.
Josh spearheaded paid media and partner content amplification at Thrive Global, overseeing pre- and post-sale strategy for campaigns across platforms like Facebook, YouTube, and Google Ads. Their work spanned major initiatives—from financial literacy with Discover to wellness activations with P&G.
They led distribution strategy and performance reporting for over 20 brands, routinely presenting campaign outcomes to stakeholders. Results included doubling engagement benchmarks for Sleep Number and increasing channel efficiency across several industries.
At VICE, Josh directed a ten-person team leading strategy, planning, and execution for over $50MM in branded content. They worked with fashion, tech, and entertainment clients to ensure cultural resonance and youth relevance, particularly through partnerships with Delta, Microsoft, and Chanel.
They developed and oversaw the media approach behind The Fifth Sense, a Chanel fragrance campaign that raised consideration by 21% among millennial women. Their leadership across 100+ campaigns consistently translated research into impact, blending insight with storytelling.
Josh managed content marketing and performance strategy for Say Media, overseeing 5+ client accounts and 10+ campaigns. They liaised across editorial and sales teams to define campaign outputs and evaluate media effectiveness.
From content development to ROI optimization, Josh led full-cycle production with a focus on ROAS, CTR, and engagement metrics—bringing clarity and rigor to each campaign’s goals and outcomes.
At AdMonsters, Josh helped scale digital marketing operations for B2B media and events. Their optimization of site, SEO/SEM, and email campaigns boosted traffic by 37% and grew event attendance by 43% year-over-year.
They created and tracked content across platforms, helped retain 33% more event attendees, and developed early expertise in using marketing data to improve both reach and experience in a niche industry space.