As The Trevor Project’s first VP of Marketing, Josh led its first rebrand in a decade, managed a team of eight, and drove a 40%+ lift in brand awareness, overseeing a multimillion-dollar brand marketing budget and orchestrating omnichannel campaigns to save LGBTQ+ young people.
As Director of Media at VICE, Josh Weaver led a North American team driving strategy for Chanel, Microsoft, and other global brands, overseeing media investment, cross-platform campaigns, and internal innovation across digital, video, and branded content.
Cultural intelligence is more than a leadership buzzword—it’s a strategic asset. This article explores how CQ empowers brands to navigate cultural nuance, build global trust, and lead with empathy in increasingly diverse and interconnected markets.
Marketing innovation thrives when teams break out of their silos. By tapping into the insights of product, sales, and customer service, brands move from fragmented messaging to bold, integrated campaigns. This piece explores how collaboration fuels creativity, speed, and results.