Josh Weaver's trademarked approach to purpose-driven marketing that connects insights to action across digital, social, and brand ecosystems. Strategic frameworks for authentic brand activism, cause marketing, and social impact campaigns that drive measurable business results.
LGBTQ+ inclusion isn't charity. It's a $3.9 trillion opportunity with measurable ROI. Companies with LGBTQ CEOs generate 1.08% monthly alpha returns. Those rolling back DEI face 80% boycott rates. Gen Z is 22.3% LGBTQ+. The math is screaming at you through a megaphone made of money.
Purpose-Propelled Marketing
LGBTQ+ inclusion isn't charity. It's a $3.9 trillion opportunity with measurable ROI. Companies with LGBTQ CEOs generate 1.08% monthly alpha returns. Those rolling back DEI face 80% boycott rates. Gen Z is 22.3% LGBTQ+. The math is screaming at you through a megaphone made of money.
Purpose-Propelled Marketing
Discover how authenticity is revolutionizing influencer marketing in 2025. From micro-influencers driving 44% brand preference to AI-powered personalization and social commerce integration—explore key trends reshaping digital advertising strategies and consumer trust.
Purpose-Propelled Marketing
Your brand is already political—neutrality is dead. With 78% of consumers viewing all brand actions as political, the question isn't whether to take a stand, but how to do it strategically. This guide reveals how smart brands navigate cultural crossfire and turn polarization into profit.
Purpose-Propelled Marketing
Purpose-driven brands are revolutionizing modern marketing by integrating social responsibility into their core business strategies. This comprehensive guide explores how companies like Patagonia, Ben & Jerry's, and Unilever have built authentic connections with consumers.
Purpose-Propelled Marketing
Purpose-driven marketing transcends traditional advertising by aligning brands with authentic causes that resonate with audiences. Leading brands are building deeper connections through genuine social impact.
Purpose-Propelled Marketing
Storytelling isn’t just communication; it’s a catalyst for equity. By centering dignity, resilience, and authentic voices, nonprofits can shift narratives, deepen donor trust, and drive lasting change—measuring impact not just in dollars, but in hearts moved and futures reshaped.
Purpose-Propelled Marketing
Stop measuring vanity metrics. Learn analytics setups that quantify authentic brand purpose—from representation tracking to sentiment analysis to ethical ROI measurement.
Purpose-Propelled Marketing
Discover the concept of purpose-driven marketing, its definition, and how brands effectively leverage it to connect with consumers. Explore real-world examples that illustrate the impact of aligning marketing strategies with social and environmental causes.
Purpose-Propelled Marketing
Purpose-driven marketing is more than a trend—it’s a trust contract. Consumers demand more than slogans; they expect brands to show up with integrity, transparency, and long-term commitment. This guide explores how to align values with action and avoid the pitfalls of performative purpose.
Stop settling for recycled LinkedIn wisdom and algorithm-chasing tactics. This is where senior marketers come to sharpen their edge—diving deep into the psychology, strategy, and cultural intelligence that turn powerful campaigns into movements that reshape industries and drive meaningful results.
Get a taste of fresh, forward-thinking marketing strategy on the house. Perfect for curious minds, early-stage brands, and solo creatives looking to explore bold ideas without the commitment.
For marketers who know the difference between what's trending and what's actually working. You've seen enough "growth hacks" and "viral moments" and want the real deal.
