Storytelling isn’t just communication; it’s a catalyst for equity. By centering dignity, resilience, and authentic voices, nonprofits can shift narratives, deepen donor trust, and drive lasting change—measuring impact not just in dollars, but in hearts moved and futures reshaped.
As The Trevor Project’s first VP of Marketing, Josh led its first rebrand in a decade, managed a team of eight, and drove a 40%+ lift in brand awareness, overseeing a multimillion-dollar brand marketing budget and orchestrating omnichannel campaigns to save LGBTQ+ young people.
Josh Weaver leads Love Has No Labels’ American Dreams campaign—a multimillion-dollar initiative advancing LGBTQ+ equity across 28 states. Using segmentation strategy, multichannel storytelling, and cultural insight, the campaign transforms empathy into measurable action.
Purpose-driven marketing is more than a trend—it’s a trust contract. Consumers demand more than slogans; they expect brands to show up with integrity, transparency, and long-term commitment. This guide explores how to align values with action and avoid the pitfalls of performative purpose.