Cultural Intelligence & Brand Research
Your brand is already political—neutrality is dead. With 78% of consumers viewing all brand actions as political, the question isn't whether to take a stand, but how to do it strategically. This guide reveals how smart brands navigate cultural crossfire and turn polarization into profit.
Branding
Brand research isn’t just about what people think—it’s about why they feel. This piece unpacks how mission-driven teams can use insight to shape culture, sharpen campaigns, and build trust across creative, media, and messaging.
Marketing
Multicultural consumers aren't just influencing the market; they are the market. As performative DEI falls flat, the brands building trust through authentic, consistent inclusion are the ones earning loyalty, shaping culture, and driving the next wave of growth.
Thoughts and Perspectives
Cultural intelligence is more than a leadership buzzword—it’s a strategic asset. This article explores how CQ empowers brands to navigate cultural nuance, build global trust, and lead with empathy in increasingly diverse and interconnected markets.
Cultural Intelligence & Brand Research
Stop guessing brand health. Use these expertly crafted brand equity survey questions—mapped to awareness, association, and advocacy metrics—to measure real cultural traction.