Joshua Ryan Weaver (they/them) is a marketing and media executive with over fourteen years of progressive experience.
Generation Alpha
Most brands think they understand Gen Zalpha. After leading $60M campaigns targeting this exact demographic, I can tell you: they're wrong. This micro-generation wields $5.39 trillion in household influence and can destroy your brand reputation faster than you can say 'OK Boomer.'
Gen Alpha
Understanding generational differences isn't just helpful—it's survival. With Gen Z commanding $360 billion in spending power and Gen Alpha projected to drive $5.39 trillion by 2024, these aren't emerging markets anymore.
News
While brands chase perfect AI, companies embracing 'hallucinations' see massive growth. The Ethical Chaos framework explains why weird wins in marketing.
Purpose-Propelled Marketing
LGBTQ+ inclusion isn't charity. It's a $3.9 trillion opportunity with measurable ROI. Companies with LGBTQ CEOs generate 1.08% monthly alpha returns. Those rolling back DEI face 80% boycott rates. Gen Z is 22.3% LGBTQ+. The math is screaming at you through a megaphone made of money.
Cause Marketing
After 14 years transforming brands through cause marketing, I've learned consumers don't buy products anymore—they buy permission to feel good about themselves. From boosting The Trevor Project's awareness 40% to helping generate $60M, here's how authentic purpose drives real advocacy and profit.
AI in Marketing
Forget perfect algorithms. The brands winning AI marketing let their bots get weird—ethically. McDonald's emotional food pairings. Wendy's unhinged roasts. Balenciaga's AI fashion fever dreams. When transparency meets chaos, engagement explodes 400%. Your competition hopes you'll play it safe.
Cause Marketing
Master the art of successful corporate-nonprofit partnerships with this comprehensive playbook. Drawing from experience managing $60M in partnerships at The Trevor Project, learn to align brand values, vet nonprofit partners, craft partnership agreements, and implement digital marketing strategies.
Cause Marketing
Ace cause marketing ROI by blending profit with purpose. Learn proven strategies from my campaigns at The Trevor Project & VICE Media to set objectives, identify KPIs, calculate returns, and create authentic connections with purpose-driven consumers while driving measurable social impact.
Cause Marketing
Distinguishing between purpose washing and genuine social impact is crucial for brands and consumers alike. This comprehensive audit guide provides expert frameworks, real campaign analysis, and a 20-point checklist to identify authentic cause marketing versus superficial purpose-driven efforts.
LGBTQ+
A beer can killed Pride marketing. Bud Light's $27B loss after the Dylan Mulvaney partnership ended rainbow washing. With 39% of corporations retreating from LGBTQ+ support in 2025, authentic allies face unprecedented opportunity to build lasting loyalty.
Nonprofit Marketing Strategy
Transform your business with strategic mission statements that deliver measurable results. Marketing executive Josh Weaver shares proven frameworks from 14+ years leading impact-propelled campaigns. Learn how purpose-driven organizations achieve 40% higher performance and retention.
Cause Marketing
Corporate sponsorships offer nonprofits funding and visibility through mutual partnerships. This guide reveals strategies for finding aligned sponsors, crafting compelling proposals, and building relationships that advance your mission while providing value to corporate partners.